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Product Design

Coffeecology

Figma File

Overview

Coffeeecology is a leading coffee shop chain known for its premium coffee and cozy ambiance. With a mission to create a seamless and delightful customer experience, Coffeeecology sought to develop a mobile application that would enhance customer engagement, streamline the ordering process, and promote their loyalty program.

Project Goals

Enhance Customer Experience: Create a user-friendly interface that allows customers to easily navigate through the app, explore menu items, and find nearby Coffeecology locations.

Increase Sales: Implement features that promote special offers and encourage online ordering.
Boost Customer Loyalty: Design a rewards system to incentivize repeat visits and purchases.
Streamline Onboarding: Simplify the account creation and login process to ensure a smooth user experience from the start.

The Process…

Research and Discovery

User Research: Conducted surveys and interviews with travelers to understand their needs, preferences, and pain points in the trip planning process. Competitive Analysis: Studied popular travel applications to identify best practices and potential improvements for Trip Buddy.

Information Architecture

High Fidelity Design